Case Study: Building Mango Asset Management’s Digital Presence

Client: Mango Asset Management – A financial services and investment firm Objective: Launch the brand’s social media presence and develop a 360° marketing strategy to guide long-term growth.

Challenge: As a new brand in the competitive finance and investment sector, Mango Asset Management needed to establish authority, build trust with potential investors, and create a unified marketing approach across all platforms.

Our Approach: We designed a comprehensive 360° marketing campaign that provided both immediate visibility and a long-term roadmap for growth:

• Brand Strategy & Positioning: Defined the brand’s tone, value proposition, and target audience to ensure all communications aligned with business goals.

• Social Media Channel Launch: Created and set up Instagram, LinkedIn, Twitter, and Facebook pages with visually cohesive branding and compelling content.

• Content Calendar & Marketing Playbook: Developed a strategic posting plan with educational, engaging, and promotional content formats.

• Performance Marketing: Executed targeted ad campaigns to generate leads and build awareness in key markets.

• Offline Integration: Incorporated event activations and print collateral to ensure brand consistency across all touchpoints.

Results:

• Successfully launched and grew social media channels from zero, building an engaged follower base in the first quarter.

• Delivered a clear, actionable marketing playbook that guides the brand’s ongoing campaigns.

• Enhanced brand visibility and trust in a competitive financial services market.

Impact: The 360° approach gave Mango Asset Management a solid digital foundation and a structured, scalable marketing strategy to sustain growth and brand authority.